List of Top 50 free keyword research, SEO audit, web traffic analysis, and social media monitoring tools.

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 Everything you know about Marketing Analytics



What is keyword

Keywords are precise terms or phrases that users use in search engines to find information on any product, service, or definition. Keywords are the most essential aspect of SEO since highly searched terms will appear toward the top of Google search results.
Keyword type:
Short-Tail Keywords: These common keywords are one or two words long. They have a huge search volume, but they are also extremely competitive. Consider the terms "shoes" or "digital marketing."
Long-tail keywords are more precise and often consist of three or more words. They have a lower search volume but a better possibility for conversion. Such as "black leather men's Shoes" or "best digital marketing agency in New York. “Why keyword is important in E-commerce.
Semantic keywords are words or phrases that are semantically related to or similar to a primary keyword or topic. They help search engines grasp the purpose behind a user's search query by improving the context and relevancy of content.
Tool for keyword search:
• Semrush • Ubersuggest • Answer the public • Similarweb • Google keyword planner • Ahref • Smallseotool • Keyword.com • Moz • Wordstream • Keyword surfer • Wordtracker • Keywordtool.io
What is SEO audit?

SEO audit is a in depth examination of a website's search engine optimization (SEO) performance as well as the elements that influence its visibility and rankings on search engine results pages (SERPs). It entails analyzing numerous on-page and off-page aspects in order to discover opportunities for development and create a workable SEO plan.

Types of SEO:
  • On page Seo
  • Off page Seo
  • Local Seo
  • Technical Seo
  • Voice Seo
What are the benefits of using SEO audit?
SEO audit evaluates the overall health and performance of a website's SEO activities and identifies any issues or opportunities that may damage its search visibility. It assists website owners and SEO professionals in understanding how well their website is optimized for search engines, as well as providing insights into prospective areas of optimization.
Tools for SEO audit:
• Seoptimer • Seosherpa • Seo site checkup • Seomator • Seobility • Screaming frog • SE ranking • Serpstat • Wope • Site improve • WooRank • Seo quake
What is website traffic?

The number of people who visit a website is referred to as its traffic. Web traffic is assessed in visits, often known as "sessions," and is a common method for evaluating an online business's ability to attract clients. Website traffic is the most crucial aspect in determining a website's popularity, reach, and exposure.



Types of website traffic:
  • Organic traffic
  • Direct traffic
  • Paid traffic
  • Refferral trafic
  • Social Media traffic

Tools to analyze website traffic
• Site Checker pro • Websiteseochecker • GTmetrix • whatsmyserp • Pingdom • Hotjar • Google search console • Google Analytics
What is a social media audit?

A social media audit is the process of examining your company's analytics in order to determine growth, opportunities, and what can be done to improve your social presence.



Tools to analyze social media traffic:
• Hootsuite • Buffer
• Sprout Social • Social Mention • Buzzsumo • Iconosquare • Quintly • Socialbakers • Fanpage Karma • Google Trends

The tools listed above could be used for a variety of purposes. Some tools are completely free, while others are paid, but the essential features are free. Explore all of the tools and use them in your writing and analytics, check your website performance, see what your competitors are doing, and decide what approach you want to implement on your website. Furthermore, the tools will analyze how much organic traffic and reach there is, as well as how much conversion and bounce rate there is.
Leave a comment if you know of any other similar tools.

Comments

  1. Sukhrob RashidovJuly 10, 2023 at 7:39 PM

    This very needed article. You mentioned useful websites👍

    ReplyDelete

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